In the Max Mara Spring Summer 2022 campaign the models capture the rebellious spirit of Françoise Sagan, writer of the Beat Generation mostly known for her iconic work 'Bonjour Tristesse'. The collection is created around Sagan’s own style: easy beatnik chic and workwear classics re-imagined with prêt-à-porter finesse.

Shot by Steven Meisel, the campaign features Vittoria Ceretti, Anok Yai, Yilan Hua and Loli Bahia.

Campaign D Max Mara
Campaign C Max Mara
Color Selection Max Mara

Bring on the brights

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